Orientation of MNC

Ethonocentric
Polycentric
Regiocentric
Geocentric

What role does technology play in the orientation of a MNC?

What is the relationship between orientation and strategy?

What are personnel practices you would expect to see under each of these orientations?

What type of marketing would you expect under these circumstances?

View Nike commercials
What do you believe these commercials say about the orientation of the firm?
What else do you know about Nike that would give you keys about the firm orientation?

Figure 5-1 shows how Trompenaar's Dimensions are reflected in advertising.
Do the Nike commercials fit this model? How? Why?